The H2 heading will decrease in size, as will H3, H4, and so on.
Larger font should be on top of a web page as the H1 heading, as it is more predominant. The best font size for websites tends to be 14 to 16 points. Avoid using all uppercase text or script in larger bodies, as it forces strain on the user’s eyes. Color contrast, character spacing, tracking, and leading are also things to consider when evaluating the readability of your font. Some fonts are easier to read than others.
No matter which typeface you choose, here are the main things to keep in mind when choosing the best fonts for your website. Are financial institutions using serif or sans-serif fonts? What about newspapers, law offices, or a cupcake bakery website? Begin by looking at similar companies with comparable audiences, demographics, and products and see which typeface they utilize. Finding design inspiration online is a great way to start. Now that you understand what types of fonts you can choose from, it’s time to actually choose which ones you would like to incorporate into your design. What to keep in mind when choosing a font Script is great to use when pulling quotes, writing headlines, or emulating hand lettering. Script fonts are commonly used for decorative purposes. Image credit New York University Integrated Design & Media. Three bold, eye-catching display font examples. Therefore, they are not used as frequently as serif and sans-serif fonts. They do not read well in body copy or text that is smaller than 14 points. Display fonts are large, eye-catching fonts used for headlines or advertisements. The two other popular types of fonts to consider are display and script fonts. Serif fonts read as “traditional” while sans-serif fonts tend to be read as “modern.” As seen above, serif fonts have extra embellishments while sans-serif fonts tend to be geometric and unadorned. Serif fonts are easily readable in smaller copy, while sans-serif fonts stand out in large, bold titles. You can use serif and sans-serif fonts for different design scenarios and products. With the word “sans” literally meaning “without,” it is easy to visually identify the difference between the two.
Image credit Easil.Īs you can tell in the image above, the sans-serif fonts do not have the little hook as circled in serif fonts. Serif fonts have the hook at the end of letters while sans-serif fonts do not. Differences between serif and sans-serif fonts. Before we dive into when to use each, let’s first understand their visual differences. The most common question to ask yourself when choosing a font is whether you should use a serif or sans-serif font. When choosing a font, it is important to understand the main four types of typography:ĭifferences between serif, sans-serif, script, and display fonts.
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A web-safe font will work across all browsers and devices, which is critical to communicate your brand to its full effect.
When deciding on the best fonts for websites, ensure they are easily readable, legible, and web-safe. Typefaces communicate different values and meanings that should align perfectly with your overall brand message. It plays a vital role in your brand’s perception, and it should be at the forefront of your design process. Typography is the style and appearance of language.
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But when it comes to choosing the right fonts, just where do you begin? And how can you be sure you are selecting the correct font for your brand? Below, you will find out how to utilize fonts on your website effectively, as well as discover some of the best modern fonts available for websites today. With an endless number of fonts available online, it’s up to the designer to know which to use (or not to use) when choosing the best fonts for websites. Typography is a key element of design that complements the content you create.
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